Free Email Audit  ·  Little Happies Co

YOU ARE LEAVING
~$12,000
ON THE TABLE.
EVERY MONTH.

Christie, you have 148,000 Etsy sales and 7 years of customers who love what you make. ETSY OWNS EVERY ONE OF THEIR EMAIL ADDRESSES. NOT YOU. Below is the exact breakdown of what that costs you each month and what changes the moment you have an email list.

Before you scroll
⚠️ WATCH THIS FIRST. ⚠️

3 minutes. Then everything below will make sense.

What I Found
Your funnel has a hole in it.
Here is what happens when someone lands on your Shopify store right now - step by step.
YOUR STORE TODAY WITH THE FIX IN PLACE 01 VISITOR ARRIVES lands on littlehappiesco.com 02 BROWSES THE STORE no popup. no email capture. nothing. LEAKS HERE PART OF YOUR $12K GAP every leak adds up. 03 LEAVES — NO CAPTURE no email. no follow-up. gone. GONE FOREVER You will never hear from them again. 01 VISITOR ARRIVES lands on littlehappiesco.com 02 BROWSES THE STORE popup fires. they see the offer. they sign up. 03 EMAIL CAPTURED welcome flow fires in minutes REPEAT CUSTOMER They buy again. You follow up. It compounds. VS ~$12,000 estimated monthly revenue sitting in this gap right now in abandoned carts, cold Etsy buyers, and subscribers who never heard from you.
The Full Diagnosis
What I found going through your funnel.
Every finding below came from actually signing up, browsing, and going through your store as a customer would.
01
No welcome email exists.
Signed up via the footer field. Tested twice on separate days. Nothing arrived — not in inbox, not in spam. The field collects addresses into a list with nothing connected behind it.
"Footer signup, both attempts. Waited 48 hours each time. Zero emails received."
Cost: Every new subscriber forgets you exist within 72 hours. No introduction. No story. No reason to come back.
02
A fake Shopify product is publicly live.
Go to /products/jewelry-example-product-5 — it loads. A default Shopify placeholder: stock photo, $100 price tag, indexed by Google. Live since the day your store opened.
"URL typed directly. Active page. Stock photo. $100 price. Google-indexed."
Cost: Any journalist, stockist, or brand partner who digs past your homepage sees a store that looks unfinished. First impressions are everything — and this one is wrong.
03
148,000 Etsy customers you cannot reach.
Seven years. 148,000 transactions. 4.9 stars. Etsy holds every single email address. You cannot contact them, follow up, or reach them if Etsy ever changes the rules. You own none of it.
"etsy.com/shop/littlehappiesco — 148,000+ sales, 7 years. Zero emails accessible to you."
Cost: The most valuable asset in your business — your customer list — does not exist. Etsy owns it.
04
No abandoned cart recovery.
Added a sympathy necklace to cart, closed without checking out. Waited 3 days. Nothing followed up. No email. No reminder. For a product this emotionally loaded, these carts are almost always recoverable.
"Item added to cart. Browser closed. Waited 72 hours. Nothing received."
Cost: Industry average for a single cart recovery email is 15% conversion. At your volume, that is real money walking out the door every week.
The Numbers
What email does for stores at your volume.
These are industry benchmarks for small DTC brands in the gifting and jewelry category.
30%
of total DTC revenue comes from email marketing for brands that have it set up properly
4x
higher ROI from email than any other marketing channel, including paid social and SEO
148K
Etsy sales over 7 years — and zero of those customers can hear from you today
The Real Problem
Renting vs. owning your audience.
Every Etsy sale is a customer relationship that belongs to someone else. Here is what that actually means for you.
ETSY You are renting their platform - Etsy owns every customer email address - One algorithm shift and your sales vanish - You pay a fee on every transaction - No follow-up possible after purchase - Policy change = shop gone overnight 148,000 SALES. ZERO EMAILS OWNED. EMAIL You own the relationship + Every email is yours — no platform can take it + No algorithm. You decide who sees what. + Automated flows run while you sleep + Every buyer has a path back to repurchase + Your list compounds in value over time 30% OF REVENUE FROM EMAIL. THAT IS THE BENCHMARK.

Etsy Dependency

  • 148,000 buyers — none of them yours
  • 7 years of trust built on rented ground
  • Fees eat your margin on every sale
  • Zero ability to follow up, re-engage, or recover
  • One account suspension ends the business
What I Would Build You
The 8-email welcome flow.
Every email has one job. Every email has a framework. This is the full architecture - written in your voice, ready to run.
01 INSTANT WELCOME · INSTANT Why she left nursing. Auto-sent on signup. Her story. First look. 02 DAY 2 SOCIAL PROOF 148,000 real people. Real reviews, screenshots. Skeptics become believers. 03 DAY 3 VALUE FIRST Care for your piece. A useful tip. No pitch. Pure value. Just giving. 04 DAY 4 MISSION DEEP DIVE Her faith. Her story. The story only she lived. No one else can write it. 05 DAY 5 PRODUCT SPOTLIGHT For the hardest days. The sympathy collection. Soft sell. High intent. 06 DAY 6 CUSTOMER STORY A buyer's real review. A real buyer messaged her. No edits. Word for word. 07 DAY 7 COMMUNITY She asks to pray for you. What are you going through? No brand makes this ask. 08 DAY 8 SOFT CONVERSION The close. Last nudge. Small discount if needed. 8 days of trust behind it.
Sample
What Email 1 actually looks like.
Written in your voice. Sent automatically the moment someone signs up.
A Note
This is not just a business.
You built Little Happies around a verse about encouraging others. Every piece in this shop carries that intention. That is not just branding — it is a calling. And it is exactly why this story deserves to reach more people.
"Encourage one another and build one another up."
1 Thessalonians 5:11
This is just the surface.
Reply to my email or book a quick call and we will go over the specifics of how this sequence should be built for you — your story, your products, your customers. I will write the complete welcome sequence for free. You will have it within a day. No pitch. No contract. No obligation.
Reply to My Email Book a Call
Sava Djordjevic - Ancora
Who sent this

Sava Djordjevic

Founder, Ancora - Email Marketing for DTC Brands

Ancora works with small DTC ecommerce brands to build email programmes that turn first-time buyers into repeat customers. Through personal connections I have had a behind-the-scenes look at how the top email agencies operate - and what separates the brands that scale from the ones that stall.

This audit took about 3 hours to put together. The welcome sequence takes about a day to write. If it works for you and you want to keep going, we talk then. If it does not, you keep the emails and owe nothing.

savadjordjevic125@gmail.com calendly.com/savadjordjevic125/30min